RESEARCH

Research Area

Digital media studies, Race, Gender, Asian (Korean) Studies, Qualitative Research Methods, Social Network Analysis.

THE GROWING UP ASIAN AMERICAN TAG:
AN ASIAN AMERICAN NETWORKED COUNTERPUBLIC ON YOUTUBE

International Journal of Communication, 2021

 By exploring YouTube videos using the tag Growing Up Asian American, I analyzed counterpublic discourses formed by nonstar Asian American YouTubers and how these discourses were shaped by the culture and medium of YouTube. Using mixed methods, including semantic network analysis and discursive textual analysis, I explored the unique traits of the GUAA Asian American networked counterpublic on YouTube.

RACIALIZED BEAUTY, VISIBILITY, AND EMPOWERMENT: ASIAN AMERICAN WOMEN
MICROCELEBRITY ON YOUTUBE

(Accepted for publication) Information, Communication and Society

In this study, I examine how this unique positionality of Asian American women is entangled with microcelebrity practices, that have been conceptualized as a place of postfeminist subject-making. Drawing upon the data, I argue that microcelebrity practices and postfeminist strategies for “branding the self” have also fostered the space for them to create their own body narrative and connect to the viewers who have been through similar body insecurities. Considering Asian American women have been historically marginalized by the US mainstream media, and have constantly objectified, I found Asian American women YouTubers’ beauty videos could be counter-hegemonic.

K-BEAUTY PROJECT

Potential Book Manuscript

In this manuscript, I explore so-called K-beauty (Korean beauty), a catchy trend on YouTube which is extracted from local South Korean contexts. Being shaped by video-recommendation algorithms that prioritize trendy consumption-related fields, K-beauty culture has become an easily consumable and exotic cultural commodity. K-beauty is now being adopted by non-Koreans in North America including Black women influencers on the borderless platform of YouTube.
Utilizing transnational feminism, critical race theories, and critical platform studies, my work adds an understanding of how global capitalism on a digital media platform operates in the relation to race and gender within a transnational, post-colonial framing beyond the US national context.

Open Book